I sell at small, informal shows and so I worry less about a perfect, neat booth setup and I tend to switch things around a bit more. It’s still a basic black booth though – I use plain matte black and white as my fixtures to better emphasize and showcase the colourful clay items I sell. I want no mistake about what’s for sale!
One of the eyecatchers on my table is a rack with a LOT of earrings on it. They are all there, in a mass, and they are all shiny, colourful treasures with glass and metal glinting, showcasing the colourful clay beads in them.
Until this weekend, my rack was on my table. It stands about 14″ at it’s highest point, on a waist high table. So that meant that to take a good look at what had caught their eye, people were bending over, craning their neck. And they did it too. By the end of shows, I’d have sympathetic winces for it.
This past weekend, the table I had to use was smaller. It made me plan out the usage much more efficiently. And it looks much better, if I do say so myself! Of course, it was the one weekend I forgot my camera. The end result was that my earring rack moved from a front, low position to a raised position. Suddenly people did not have to bend over.
Far more people reached out to touch and, most importantly, I sold about 10 pairs more than usual.